Have you ever thought about closing your eyes for a moment
and trying to imagine things that don’t exist?
Surely you will have often done so.
Not to mention this moment. How many times have you
stopped on your sofa after an exhausting motionless day,
and just closed your eyes? What shapes appeared to you in
the dark space of your eyes? Where the gaze rests there is
another world that begins. We would like to refer to that
world—now.

So we ask you to imagine a cloudy sky, a shade of gray that
is beaded in the light of the sunset. The clouds are
approaching, slowly. Then they begin to thicken.
At a certain point they meet, stroke, accumulate.
It seems that something strong will come, from one
moment to the next.
Do you see it?

We tried to evoke the clouds touching the sky,
overlapping in balls, in countless soft bunches.

Tenderness is a feeling that has
to do with the soft shapes. The hands look for
something that the eyes find first. Our sky is troubled,
but somehow, we can see its softness.
Is this perhaps a game of contrasts?
The eye imagines a place that touch does not reach.

Tenderness is a feeling that has
to do with the soft shapes. The hands look for
something that the eyes find first. Our sky is troubled,
but somehow, we can see its softness.
Is this perhaps a game of contrasts?
The eye imagines a place that touch does not reach.

What we have prepared for you
is a small binder capable
of bridging distances and
showing you our latest collection.
TENDER moves in a space where clothes become
home,the only safe place.

And this time we wanted it to be even more
enveloping, protective, tender towards our body.
Embracing like a blanket, comforting like a caress.

And this time we wanted it to be even more
enveloping, protective, tender towards our body.
Embracing like a blanket, comforting like a caress.

Thus, for us, the sense of touch now almost denied
between human beings is represented by the fabric that
meets the body.

As you will see, all the Tender series suggest contact,
that meeting of yarns in fluffy clouds, in delicate and
fluffy clouds: the cardigans of ll batuffolo in cashmere
and brushed silk, the cotton wool, the all-over processing
of the puff, the intertwining of the fray. Without
ever losing sight of the texture—the texture of
the mattress is doubled, it embraces the inside with
wool, and protects the outside with brushed cotton..

We would like you to follow this presentation with
a dreamy gaze, to immerse yourself in an imaginary
world, and allow yourself some time to savor—with
your eyes—the softness of the cloudy sky where
the possibility of going beyond the storm can be
glimpsed. We need a shower of caresses, an abundance
of softness, and explosions between epidermis and
tissue. After the eye the hand always comes to feel
the tenderness.

text Pierpaolo Pippolis
photo Silvia Noferi
model Giulia Zubiolo
artist Davide Savorani
video Filippo Maria
voice over Cristina Zamagni e Niccolò Magrelli